THE 4 THINGS NEWSLETTER

PLUS BERNIE THE WONDER CAT

APRIL 30, 2022

THE ANSWER TO THE QUESTION...

HOW DO I CREATE THE BIGGEST AUDIENCE POSSIBLE FOR MY BOOK?

Becky Robinson's company, Weaving Influence, has helped clients launch nearly 150 books. She's all about not only helping authors have a lasting impact for their book but also creating the biggest audience possible for said book. (The secret lies in working on it every quarter.) 

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PUBLISHING SUCCESS STORY

Most anyone with a Twitter account has been the recipient of massively unhelpful and often inappropriate, er, feedback from strangers. Well, author Monica Byrne was able to make that work for her. The short version of the story is that she tweeted a joke about laughing and peeing, a dude tweet-shamed her for it and she told him to "choke on a spoon." Then she screenshot the whole exchange. Then she sold a sh*t ton of books.

Amanda for president of Twitter? (See ya, Jack Dorsey?!)

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PUBLISHING NEWS STORY

Malcolm Gladwell has been responsible for many, er, tipping points and he's really credited with being the person who changed people's perceptions of what an audiobook could be when he released the audiobook for Talking to Strangers, which contained everything from a Janelle Monae theme song to live interviews. That makes this LitHub interview with Gladwell about audiobooks particularly compelling. The short version: start your book by thinking about the audio version first. YEP.

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PUBLISHING-RELATED QUOTE

"I don't really consider myself a great writer. I think I'm a better editor."

This one comes from mega-bestselling author James Clear (the guy whose book Atomic Habits has sold over a million copies). Check out his whole writing process here.

BERNIE THE WONDER CAT

Bernie admires his manicure while not even noticing that he's the model for a mousepad right next to him.

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