Welcome to the Author Expert Formula.
BROUGHT TO YOU BY NEW YORK TIMES BESTSELLING AUTHOR ANNA DAVID
Give Me 90 Minutes & I'll Teach You How to Go From Author to Expert
→ 9 videos, MP3s and Power Points
→ 4 game-changing templates that can get you TV show, podcast and print interviews
→ A step-by-step guide for you to fill out while doing the course so you actually TAKE ACTION
→ 20% off discount codes to the products I've used to make social media posting and podcast booking easier
This is for you if you...
→ Have written (or are writing) a non-fiction book on a specific topic
→ Have (or want to have) an online presence that demonstrates your expertise in the topic
→ Have (or want to have) a business built around your expertise in that topic
IN SHORT, THIS IS FOR YOU IF YOU WANT TO BE...
→ The thought leader whose name comes up whenever your topic is discussed or searched for online
→ The person asked to speak in the media and on stages about the topic
→ The person who has financial success, personal satisfaction, independence and control of their time as a result of this
TO BE CLEAR...
I am not saying that if you take this course, you will become a multi-millionaire thought leader. (My lawyer would fire me.) I AM saying that this is what I have done to build a seven-figure business. It has cost me ample time, energy and money to get here—it has been the opposite of overnight success. What I'm giving you here is a head START so that you don't have to figure these things out on your own like I did.
"Wait! Do I need to have finished my book for this to work?"
Not at all. In fact, the BEST TIME to learn this information is before you've finished your book (but if you have finished it, it's not too late!)
"Wait! I haven't figured out my brand strategy yet!"
I'm a big believer in figuring out the brand strategy by DOING it. No amount of sitting there brainstorming beats putting yourself out there and letting people KNOW YOU'RE THERE.
Why is being an Author Expert important?
A book is the ultimate business card—a way for business owners, coaches and consultants (or people who may one day be business owners, coaches or consultants) to attract ideal clients while saving money and time.
Here's the deal: the majority of small businesses in the US spend tens of thousands of dollars on advertising and marketing while the average solopreneur wastes tens of thousands of hours trying to DIY often ineffective strategies to get their work seen and heard.
What are they missing???
A book by the founder/coach/consultant.
But not any old book. It needs to be a book that establishes that founder/coach/consultant as an expert. And the book needs to be accompanied by an author platform that makes the author the person clients feel like THEY HAVE TO hire.
How do I know so much about this? Because we've been able to build Legacy Launch Pad into a seven-figure business without any marketing, advertising, partnerships, publicists or anything of the sort.
We've instead created a business where we field requests rather than pursue clients because of my Author Expertise. In short, we have been able to attract a steady stream of clients because I developed my brand as an expert in book publishing.
This course is a way to attract clients without having to do all that. This isn't an empty promise: I have built a seven-figure business without advertising or promotion.
What does being an Author Expert mean?
It means getting in front of your ideal clients so that you can become the go-to expert in your field, own a corner of the marketplace that is uniquely yours, eliminate the competition and get paid for your ideas, thinking and expertise.
In short, it's the missing piece of credibility you need to go from hustling for every deal to establishing a steady stream of clients who know what you offer and how you can help them already (because they've already read—or know about—your book!)
The best time to start developing yourself as an Author Expert was 10 years ago.
The second best time is NOW.
In other words...it is NOT too late for you!
I'm a New York Times bestselling author who was broke for years despite being a New York Times bestselling author.
That's because I hadn't figured out how to write books that would make me an Author Expert—or create a business around that.
In 2017, I founded Legacy Pad Publishing, which writes and publishes books for entrepreneurs who want to step into their greatness as experts. The books I now write—and brand I promote—attract a never-ending stream of clients to us.
This course shows you EVERY STEP I took to establish my expertise through books—and then continue to maintain it. By following the SIMPLE steps I lay out here, you can do the same.
Watching the course videos will take less than 90 minutes and implementing all the suggested strategies takes no more than a few hours a week. In other words, you can start making serious progress in terms of your brand awareness IMMEDIATELY (as in, after a lesson or two).
This course is essentially hundreds of hours of my own trial and error (mostly error) distilled into nine videos so you can skip the decades I spent having to figure all of this out.
I look forward to hearing about you as the Author Expert in your field.
When other entrepreneurs tell me about their Facebook ads and JV partnerships and marketing spends and then ask me my "lead gen strategy," my answer is, "Being me."
I want the same thing for you.
What you'll learn
CREATING YOUR ELEVATOR PITCH
How to determine the exact book that will set you up for success—as well as how to describe it in a way that will attract opportunities.
SETTING UP YOUR NEWSLETTER
How to get people to sign up, effective ways to welcome them and the EASIEST and QUICKEST way to email them consistently.
SETTING UP & MAINTAINING YOUR SOCIAL MEDIA
How to set up your landing pages so your ideal clients want to hire you. Plus: a social media strategy that doesn't require creating any new content, takes just a few hours a week and constantly promotes your book.
ATTRACTING MEDIA ATTENTION
How to get quoted in mainstream publications, get on podcasts and be booked on mainstream TV shows.
DISCOUNT CODES & RESOURCES
My favorite tools for posting on social media and booking podcast appearances with special discount codes just for YOU.
THE COMPLETE COURSE WORKBOOK
Prompts and questions for you to fill out while taking the course to keep you accountable.
“If you’re determined to create a groundbreaking book to become the groundbreaking platform upon which to grow your groundbreaking business, watch this 90 minutes. And then, when you’re done, sign up with Anna David to design, build, launch and grow your business through a book so you can live gloriously as the brilliant expert you deserve to be!”
- Michael E. Gerber, author of The E Myth book and series (eight million copies sold)
"This course is a game changer—the blueprint for the full picture of an author's career. Whether your book is already out in the world, just a thought in your mind or you're already in the writing process, this course gives you a purpose and a plan. I could not recommend it enough: it puts everything right into place."
- Sara O'Neil, bestselling author of When the F Will He Text
I know what you're thinking...
Does this only work for non-fiction?
Do I need to buy anything additional in order to follow everything in this course?
Why this course?
How long is this going to take?
Need some peace of mind?
If you aren't fully satisfied with this course within the first 30 days, you can have a full refund.