401Kid

By Walter Clarke

It’s never too early or late to start teaching your kids about money. Here’s why: If you don't teach them, someone else will and that "someone else" is often social media, advertisers and consumer culture that fuel a toxic cycle of comparison. This can lead to a self-esteem crisis where children believe happiness comes from possessions.

In 401Kid, Walter Clarke draws from over 30 years of experience in finance to offer a groundbreaking approach to financial literacy. His method transforms money lessons into meaningful parent-child connections, providing tools for age-appropriate conversations.

Additional Information

The book teaches essential principles including:

• Creating value and impact that leads to earning income
• The power of delayed gratification in building wealth
• Why investing early builds financial freedom and generational wealth
• How to apply The Five Faces of the Dollar framework

This isn't just about budgets—it's about shaping a child's understanding of value, responsibility and self-worth. When you teach your child about money, you don't just change their future—you change yours.

Your child is watching. Make sure they're learning the right lessons.

About the Author

Walter Clarke is a financial expert and educator dedicated to helping families successfully navigate their finances. After working in investment management for 20 years, he founded Family CFO to help wealthy families achieve financial longevity and improved family dynamics. Clarke has also been an adjunct financial educator at more than 10 universities, including the University of California, Berkeley; the University of California, Los Angeles; and the Tecnologico de Monterrey, for over two decades. Through parenting three children, and learning many lessons along the way, Clarke is committed to helping other parents teach their kids how to create value and impact—and secure their financial future in the process. 401Kid is his second book. Connect with Walter at [email protected].