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401Kid
By Walter Clarke
It’s never too early or late to start teaching your kids about money. Here’s why: If you don't teach them, someone else will and that "someone else" is often social media, advertisers and consumer culture that fuel a toxic cycle of comparison. This can lead to a self-esteem crisis where children believe happiness comes from possessions.
In 401Kid, Walter Clarke draws from over 30 years of experience in finance to offer a groundbreaking approach to financial literacy. His method transforms money lessons into meaningful parent-child connections, providing tools for age-appropriate conversations.
Additional Information
The book teaches essential principles including:
- Creating value and impact that leads to earning income
- The power of delayed gratification in building wealth
- Why investing early builds financial freedom and generational wealth
- How to apply The Five Faces of the Dollar framework
This isn't just about budgets—it's about shaping a child's understanding of value, responsibility and self-worth. When you teach your child about money, you don't just change their future—you change yours.
Your child is watching. Make sure they're learning the right lessons.
About the Author
Walter Clarke is a financial expert and educator dedicated to helping families successfully navigate their finances. After working in investment management for 20 years, he founded Family CFO to help wealthy families achieve financial longevity and improved family dynamics. Clarke has also been an adjunct financial educator at more than 10 universities, including the University of California, Berkeley; the University of California, Los Angeles; and the Tecnologico de Monterrey, for over two decades. Through parenting three children, and learning many lessons along the way, Clarke is committed to helping other parents teach their kids how to create value and impact—and secure their financial future in the process. 401Kid is his second book. Connect with Walter at [email protected].

ISBNs:
- 978-1964377599 (Hardcover)Â
- 978-1964377605 (Paperback)
Genre:
- Memoir
- Finance
- Entrepreneurship
- Inspiration
- Personal Growth
- Wealth BuildingÂ
Themes:
- Identity (navigating heritage, community and ambition)
- Financial Literacy (demystifying money and wealth creation)
- Resilience (overcoming challenges and setbacks)
- Entrepreneurship (paving a path through business and finance)
- Transformation (turning adversity into opportunity)
- Empowerment (showing how knowledge can unlock freedom)Â
FAQs:Â Â Â
Q: What is 401Kid about?
A: 401Kid is Walter Clarke’s memoir about growing up with limited means and discovering the power of financial literacy, resilience and entrepreneurship to transform his life and community.
Q: Who is Walter Clarke?
A: Walter Clarke is a finance professional, entrepreneur and speaker who uses his personal story to inspire others to take control of their financial futures.
Q: What makes this memoir different from other finance books?
A: Unlike technical finance guides, 401Kid blends storytelling and real-life experience with accessible lessons on wealth-building, making complex financial ideas relatable and inspiring.
Q: Who would enjoy reading 401Kid?
A: Readers seeking inspirational memoirs, anyone interested in entrepreneurship or financial literacy and those looking for motivational stories of resilience and empowerment will connect with this book.