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Beyond the Hustle

By Mark Fujiwara

In this groundbreaking exploration of entrepreneurial mental health, Mark Fujiwara reveals the hidden struggles that emerge after achieving the ultimate business goal: the exit. Through intimate conversations with renowned founders like Ian Lopatin of Spiritual Gangster and Melissa Bernstein of Melissa & Doug Toys, Fujiwara uncovers a paradoxical truth: the moment of greatest financial success often triggers a profound personal crisis.

Drawing from the concept of ikigai, or finding purpose through doing what you love, Beyond the Hustle: Conquering Mental Health Challenges in Entrepreneurship presents a revolutionary framework for entrepreneurs navigating life after exit.

Fujiwara demonstrates how the path to personal transformation often begins where the traditional entrepreneurial narrative ends, when the adrenaline of the startup journey subsides and the quest for deeper meaning emerges.

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This isn't just another business book—it's an essential guide for high-achieving entrepreneurs seeking to build meaningful lives beyond their exits. Fujiwara combines ancient Eastern philosophy with cutting-edge mental health approaches, offering practical strategies for:

- Finding purpose after achieving financial success

- Building authentic communities that support mental wellbeing

- Transforming professional expertise into lasting positive impact

- Understanding the unique mental health challenges entrepreneurs face

- Creating a life of significance beyond business accomplishments

Through powerful personal stories, expert insights and practical wisdom, Beyond the Hustle illuminates how entrepreneurs can transform their success into sustained fulfillment.

Whether you're preparing for an exit, in the midst of transition or seeking greater meaning in your achievements, Beyond the Hustle provides the roadmap for your next chapter—one where personal growth and professional success align with your highest purpose.

About the Author


Mark Fujiwara has worked in wealth management for nearly three decades. As the founder of the Ikigai Court mastermind and a Certified Exit Planning Advisor to the non-profit A Reading World, he specializes in helping people build value-aligned legacies. A graduate of UC Riverside and Columbia Business School, Fujiwara lives in Marin County with his wife Amy and daughter Stella. Beyond the Hustle is his first book.

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ISBNs:

  • 978-1964377575 (Paperback) 
  • 978-1964377582 (eBook)

Genre:

  • Nonfiction
  • Business & Finance
  • Personal Growth
  • Mindset & Leadership
  • Entrepreneurship
  • Inspiration 

Themes:

  • Wealth with Purpose (building financial success rooted in values)
  • Mindful Leadership (leading with presence, empathy and balance)
  • Legacy Building (defining success beyond material achievement)
  • Resilience (transforming setbacks into sustainable growth)
  • Authenticity (bringing integrity and self-awareness to business)
  • Redefining Hustle (choosing fulfillment over exhaustion)

FAQs: 

Q: What is Beyond the Hustle about?
A: Beyond the Hustle is Mark Fujiwara’s guide to redefining success by integrating purpose, mindfulness and long-term vision into business and life. It challenges the “grind culture” mindset, showing readers how to achieve prosperity without sacrificing peace and authenticity.

Q: Who is Mark Fujiwara?
A: Mark Fujiwara is a Certified Financial Planner, wealth advisor and mindfulness advocate who helps entrepreneurs and executives build meaningful success—professionally, financially and personally—through intentional leadership.

Q: What makes this book different from other business or self-development books?
A: Unlike books that glorify relentless ambition, Beyond the Hustle blends financial wisdom with emotional depth, offering a holistic approach to success that prioritizes mental health, relationships and impact alongside wealth.

Q: Who would enjoy reading Beyond the Hustle?
A: Entrepreneurs, business leaders, professionals in transition and anyone seeking balance between success and self-awareness will find it insightful, practical and inspiring.