One-on-One Training for TV Appearances—Plus All the Video & Photo Assets You Need for Your Media Kit
(Invitation Only)
Hollywood, California
October 15 & Sunday, October 16, 10 am-4 pm
BOOK BEFORE SEPTEMBER 1ST AND BE INCLUDED IN AN
LA WEEKLY STORY ABOUT YOU AND YOUR BOOK!
The greatest frustration when it comes to getting booked on TV is that producers don’t want to feature anyone they don’t know will excel. But how are you going to show them you excel if no one will book you?
Meanwhile, you’re watching people who wrote similar books all over the place—on the shows and podcasts and in all the articles. So you hire a publicist or blindly pitch yourself. You get nowhere and give up in frustration.
THIS IS THE END TO ALL THAT.
We make all the arrangements so you can just show up and leave with the training—and assets—to show TV producers you’re a pro so you can get booked without having to spend money on training—or pitch yourself to outlets without any results.
When authors get their first media opportunity, they’re often taken off guard.
How should they prep?
What should they wear?
What are their talking points?
And how the HELL are they going to feel comfortable when they’ve never done anything like this before?
SPEND TWO DAYS IN HOLLYWOOD LEARNING FROM THE BIGGEST AND BEST MEDIA EXPERTS IN THE BUSINESS—AND HAVE ALL THE ELEMENTS YOU NEED FOR YOUR PRESS KIT WHEN YOU’RE DONE!
PARTNERS COME FOR FREE! (THOUGH THEY WON'T BE TRAINED OR RECEIVE PRESS KIT ASSETS)
I’m Anna David and I got thrown into the media hot water quickly: my first appearance was on CNN doing LIVE commentary at the 2000 Academy Awards. I had no choice BUT to learn on the spot what to do. In the years since, I’ve had more on the job training, some of which made me panic in ways I wouldn’t wish on my worst enemy. This event will give you what I wish I’d had: practice and training with the world’s best (not to mention proof of your excellence so that you can book more appearances).
But it was all worth it for me. See, I’m living proof that being able to perform well on TV can keep you at center stage for years, making your skills and knowledge sought after year after year.
WHAT THE WEEKEND INCLUDES:
- A PR workshop to help you determine the media you'd like to appear in and on what you want your media appearances to do for you—personally, professionally, physically, financially, emotionally and spiritually...
So that you can use your media appearances to continue to grow your career
- An overview of the PR landscape from top Hollywood producer Kristin Shrader, who will talk about how public relations works at such networks as Bravo and Oxygen—and how you can use that to secure your own media opportunities
So that you can know the sort of opportunities you should be pursuing (whether you hire a publicist or not)
- One-on-one media training with top author media trainer Susan Harrow
So that you make the best impression possible, make viewers want to purchase your book and get invited back again and again
- A day of TV-style video interviews and a photo shoot in order to create assets for you to use to book future TV appearances (full makeup, video production team and photographer included)
So that you have content for your website, for social media and for your media kits
- A chance to meet and connect with fellow authors who are also passionate about promoting their books
So that you have comrades in arms to share contacts and experiences as you embark on your public journey
- An immediate opportunity to use your media training in your own videotaped studio interview
So that you have a reel to show TV bookers and producers so they know you’re a pro
THIS IS IMMERSIVE MEDIA TRAINING AND KIT CREATION SO YOU’RE READY WHEN THE BIGGIES COME CALLING
(and don't have to panic about going live or doing national TV the first time on screen)
THIS IS NOT FOR:
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Authors with a lot of TV media experience
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Authors who are deathly afraid of promotion
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Authors who prefer to be behind the scenes
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Authors who aren't interested in being in the public eye
Why this matters:
You've published a book. Now you want that book to continue to reap dividends for you for the rest of your life.
Media is a key part of that. Whether it's print, TV, online or podcasts, media is what makes the difference between people knowing about you or not. The problem is, sometimes a media opportunity drops in your lap and you have no idea how to show up and take advantage of your big shot. Or a media outlet may be interested in featuring you but is on the fence because they don't know if you'll freeze on camera. You need both experience so you're comfortable when your big chance comes—and proof that you're a pro.
In one weekend, we're going to take you from media newbie to media pro, with the assets to back you up.
Other weekend programs like this one start at $20,000 but for this invitation-only event, the cost is just $10,000 ($5000 for any current Launch Pad clients and subscribers). Partners can come from free but they won't be included in the video interviews.
The value these two days will create will be invaluable. Plus, you will have the time of your life!
Travel and accommodations not included; once you're confirmed, we will connect you with a hotel with a rate of roughly $250/night. Breakfast and lunch both days is included.
YOUR MEDIA COACH:
Susan Harrow is a world-renowned media coach, marketing strategist + author of the best-selling book, Sell Yourself Without Selling Your Soul® (HarperCollins). For over 32 years she's helped thousands of CEOs, entrepreneurs + thought leaders shine on Oprah, 60 Minutes, The Today Show, Good Morning America, Fresh Air, Marketplace, NPR, CNN—without selling their soul. Her course The Zen of Fame: Your Genius Gone Viral™ shows people how to promote themselves with integrity + spirit. What you might not know is that she's a black belt in Aikido + was almost sold into slavery for 10 camels + a mule
YOUR PR OVERVIEW STRATEGIST:
Kristin Shrader has more than 15 years of experience in entertainment public relations and a background that combines positions with the top agencies in talent PR representation with in-house media brand and project strategy. Kristin's unique career path has resulted in a skill set that blends the latest creative communications tactics with traditional PR values.
As the founder of #ShraderComms, Kristin spearheads consumer and industry-facing public relations, marketing, and social media efforts for her clients . She also consults on award season and overall press strategy with some of the industry’s top television and film studios.
Prior to launching her own firm, she oversaw communications for series and brand initiatives at the #1 entertainment cable network, USA, and previously held positions at Bravo and Oxygen Media and Fuse TV where she executed unscripted series campaigns and corporate PR initiatives. Kristin began her publicity career at the original entertainment PR firm, Rogers & Cowan, training under Co-Chairman, Paul Bloch, where she worked with the biggest stars in Hollywood.
Kristin graduated with a music business degree from Belmont University and is a member of the Public Relations Society of America and the Academy of Television Arts & Sciences. She lives in Los Angeles.
YOUR INTERVIEWER:
Anna David is a New York Times bestselling author of eight books, founder of Legacy Launch Pad Publishing and three-time TEDx speaker who has appeared on Good Morning America, Today Show, The Talk and dozens of other programs. Her first novel, Party Girl, is in development as a feature film. As a reporter for People, Premiere and Us Weekly, she's interviewed dozens of the world's biggest celebrities and has been interviewing authors and entrepreneurs on her podcast every week for the past six years.
BECAUSE THIS IS THE FIRST OF OUR MEDIA WEEKEND EXTRAVAGANZA EVENTS, WE ARE OFFERING THIS AT THE LOWEST COST POSSIBLE.
IF AT THE END OF THE EVENT, YOU DON’T FEEL IT PROVIDED VALUE, WE WILL REFUND YOUR MONEY!
