Pitching the Big Top
By Gene Moran
Do you want to land federal contracts worth millions?
Most companies have no idea how to navigate, let alone understand, the complex process of federal sales. The federal government spends more than a Trillion (with a T) dollars annually on discretionary purchases. Yet most businesses rely on a business-to-business sales strategy complete with misplaced CRM tools. Since the government can be your bedrock customer of a lifetime, there’s no reason to approach it like just another sale.
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Step right up to the big top, where Gene Moran will guide you through the 3 strategic rings of the federal funding and policy circus. This is where you’ll learn to navigate the organized chaos of the government without making missteps that could send you plummeting from the high wire.
Before founding his own government relations firm, Moran’s decades as a Navy Captain, Congressional liaison and corporate lobbyist had given him unique perspectives. He now routinely helps those who sell to the government understand the many forces at work in the circus of federal sales. Pitching the Big Top: How to Master the 3-Ring Circus of Federal Sales is packed with insider tips from the ultimate Master of Ceremonies.
Author Bio
Gene Moran transitioned from the Navy in 2008 as a Captain after 24 years of service commanding ships and advising senior leaders. He spent five years in a corporate role before recognizing his lack of fulfillment for what it was—a failure to invest in himself. Moran subsequently transitioned to a new adventure in entrepreneurship as founder and president of his consulting firm, Capitol Integration.Â
In 2020, Moran’s work as a consultant was recognized for excellence by his industry peers when he was named a Top Lobbyist by the National Institute for Lobbying and Ethics and recognized by the Society for Advancing Consulting with the Corrie Shanahan Memorial Award for Advancing Consulting. In 2021 Moran was inducted into the Million Dollar Consulting Hall of Fame® and his firm, Capitol Integration, was identified as a Top Lobbying Firm by Bloomberg Government, one of few solo-practitioners so recognized.Â
Moran maintains a working presence in Washington, DC, but resides in sunny Florida with his wife, Julie, and their boats. He completed licensing to become a 200-ton Masters-level USCG Captain and is currently pursuing a PhD in Public Policy and Administration.
