Approaching Your Book Like It's a Business with Bonnie Habyan

Jun 08, 2022

Bonnie Habyan is a communications marketing professional with an MBA in banking and finance. She's been a news reporter, a love songs DJ and even a Miss Baltimore Oriole.

But now she's taken on a whole new role: as an author. Her book, The World According to Bess, is a true love letter to her 90-year-old mother—a woman who can definitely give the Sh*t My Dad guy's dad a run for his money.

What surprised Bonnie the most about the book process is that, despite her history in marketing, launching a book is a whole new animal—an animal that requires as much of a plan as any other business...complete with KPIs, plans for how the book plays into ultimate business goals and much more.

So what has she figured out about a book business plan and what are her KPI's and plans? It's all in this episode.



RELATED EPISODES:

How Can I Use Social Media to Promote My Book?

Samantha Perkins on the Anxiety of Launching Your First Book


CLICK ON ANY OF THE LINKS BELOW TO HEAR THIS EPISODE OR CLICK HERE TO GET THE POD ON ANY PLATFORM

WANT TO WORK WITH US?