Approaching Your Book Like It's a Business with Bonnie HabyanJun 08, 2022
Bonnie Habyan is a communications marketing professional with an MBA in banking and finance. She's been a news reporter, a love songs DJ and even a Miss Baltimore Oriole.
But now she's taken on a whole new role: as an author. Her book, The World According to Bess, is a true love letter to her 90-year-old mother—a woman who can definitely give the Sh*t My Dad guy's dad a run for his money.
What surprised Bonnie the most about the book process is that, despite her history in marketing, launching a book is a whole new animal—an animal that requires as much of a plan as any other business...complete with KPIs, plans for how the book plays into ultimate business goals and much more.
So what has she figured out about a book business plan and what are her KPI's and plans? It's all in this episode.
HERE'S HOW I CAN HELP YOU WHEN YOU'RE READY:
→ You can get my 5 steps to creating a life-changing book
→ You can apply for an Authority Experience to have us create the concept and promotion plan for your authority-building book
→ You can apply for a call to work with Legacy Launch Pad (our publishing packages range from $7k-150k)