The Six-Month Rule: Why a Book Launch Should Never Be a One-Time Event
A client of mine named Jimmie Applegate asked me a question I get from almost every author I work with, even though he was too polite to ask it quite this bluntly: he has a published book, Addicted to Failure, and a great Psychology Today feature to his name—and he still doesn't know what to do next.
Instead of answering him privately, I answered him on the show, because I know that so many other authors wonder the same thing.
Jimmy got the press hit. That part's done. But the Psychology Today feature is living in exactly one place—Psychology Today—instead of his website, his LinkedIn, his speaker page and every bio he's ever written. I walk through what we call “the $50,000 press hit” at Legacy Launch Pad: the document I give clients that shows them how to take one media win and multiply it into 50 different pieces of content, mentions and proof points.
I also get into my own Good Morning America clip. The appearance sold maybe five or six books directly. But it's brought in a steady stream of new business because of how many times I've referenced it since—in videos, in Substacks, in podcast episodes, in my own bio and everywhere else (including here!)
In this episode:
- The $50,000 press hit framework—how one media mention becomes dozens of touchpoints across a website, LinkedIn, speaker pages and bios
- Why every bio you've ever written (Amazon, Facebook, network directories) needs a fresh audit and an update the moment you become a published author
- The six-month relaunch: revisiting Amazon categories, keywords and book descriptions instead of assuming a launch only happens once
- Why sending a book beats sending a brochure, a PDF or a deck—the case for replacing every prospect touchpoint with a physical copy instead
- The 100-person list exercise: writing down everyone who could change your business and checking, honestly, who has actually received a copy of your book
P.S. — Want me to answer your book question on a future episode? DM me on Instagram (@annabdavid), message me on LinkedIn or email [email protected].
