How Did Alex Strathdee Get 40,000 Students to Read His Book?Jul 14, 2021
Alex Strathdee is no ordinary writer.
That's because he's as much an entrepreneur as he is a writer.
How do we know this? Because when he wrote his book, Experience Over Degrees, and it didn't transform the world—or even his life—he didn't just shelve the book and the experience like most people.
Instead, he asked: how can I get more people to see this?
What followed was a targeted campaign to colleges and then a targeted campaign to businesses to pay for that first campaign. It's an ingenious approach and he breaks it all down in this episode.