Justin Breen on Going From $500 to $30K a Client After Publishing a Book
Justin Breen is living proof that writing a book can literally transform your entire existence. The co-founder and CEO of The Epic F.I.T. Network (named one of the top five masterminds on the planet) went from charging $500 for his PR services to commanding $30,000 a client—all thanks to the power of authorship.
His journey from journalist to bestselling author reads like a business fairy tale: after his salary was cut in half, he reached out to 5,000 people to find his first five clients, then documented the entire wild ride in his first book, Epic Life.
Breen describes the writing process as channeling divine inspiration while literally staring at the sun during his daily runs, resulting in what he calls a "complete ego death" that led to an amicable divorce and a total life overhaul.
Now he's floating between companies (including an AI music platform called Corvia.AI), unsure where he'll live next, but certain that his books have been manifesting his reality in ways he never expected—proving that sometimes the best business strategy is having no strategy at all.
Episode Highlights:
- Justin shares how writing his new book, Epic Journey, led to a complete personal and professional transformation, including an amicable divorce and new business ventures.
- Discussion of the themes in Epic Journey, including ego death, the merging of the divine masculine and feminine, and the impact the manuscript has had on early readers (including inspiring tattoos!).
- Insights into Justin’s previous books, the origins of the word “business,” and how writing has shaped his career and personal growth.
- The financial and reputational impact of publishing books: from charging $500 to $30,000 for his services, and how his books led to speaking engagements, media opportunities, and the creation of a global mastermind.
- The organic, non-strategic approach Justin takes to marketing and networking, and how authenticity and connection have driven his success.
- Reflections on the importance of storytelling, the challenges of writing, and why not everyone should write their own book.
- Justin’s thoughts on relationships, personal evolution, and the power of being understood through writing.
- A look ahead at future projects, including a potential book collaboration with Melissa Bernstein (of Melissa & Doug Toys) and his new company, CORV a.ai, focused on AI-generated music.
Key Takeaways:
- Writing can be a catalyst for profound life changes, both personally and professionally.
- Authenticity and vulnerability in storytelling resonate deeply with audiences.
- Success often comes from organic connections and following one’s purpose, rather than rigid strategy.
- Everyone has a story, but not everyone needs to write it themselves—sometimes it’s best to collaborate with skilled writers.
- The journey of authorship can lead to unexpected opportunities, relationships, and self-discovery.
