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Episode 294: How Julie Reisler Used a Structured Plan to Launch Her Second Book

Jan 15, 2020

Julie Reisler, Life Designer®, TV Host, Author and Global Brand Ambassador, is all about helping you to tune into your intuition to be your You-est You.  Julie is the author of the Get a PhD in YOU book series, a multi-time TEDx speaker, the host of The You-est You® podcast and a mindfulness teacher on the popular app, Insight Timer, with over 110,000 downloads.

Not enough for you? Julie also has a Master's degree in coaching, more than 12 certifications in mindset, leadership and wellbeing and is on the faculty at Georgetown University in their coaching program.

As someone who has launched books by hiring various consultants, Julie has a unique perspective. That's why I brought her onto the show to discuss the most effective techniques for a DIY-er who's specifically using their books to build up other aspects of their career.



Get a PhD in You

Speaking experiences as a result of her books

The book Julie originally wrote by hand (and with bubbles!) 


1) Have a structure and team in place to support your book once it's out

2) Give the team that helps you fun gifts and incentives/swag

3) Approach local venues and stores about selling your book


Anna:                           00:00                So recording. Okay, so you were just telling me you hand wrote your first book.

Julie Reisler:                 00:06                Yeah, so I hand wrote my first book. I actually, I'm like staring over where I keep it. I not only hand wrote it; I am not a linear thinker. So, I actually went through every page and this is going to sound absolutely nuts. I created like clouds, like bubbles, like three. I almost want to get it. It is so bizarre. So, I could write in the bubbles because I couldn't write on paper. I had this whole process. I would, you know, meditate, light a candle and just imagine talking to my younger self or somebody I was coaching and I made it this like sacred time and so I hand wrote it. The first hand wrote it.

Anna:                           00:41                Okay. So fascinating. Then of course you had to then input it.

Julie Reisler:                 00:46                Oh my God.

Anna:                           00:48                Right? Like you didn't publish a handwritten book?

Julie Reisler:                 00:50                No, no, no. I just remember there was like two days in the summer. I, it took me a while to write it and finally I was like, oh shit, I've got to write. I'm going to type this out. It was not fun and I, that's why the second book, I did not do that. But I can tell you if when we get to it, I've started my third one and I can tell you I'm doing a whole new process, very new process.

Anna:                           01:12                Would you recommend this handwriting with bubbles thing?

Julie Reisler:                 01:15                I, for those who listen, who are creatives who are not linear thinkers and I mean I am like not a linear thinker at all. So, it's hard for me to write on lines. I loved it. It helped my brain just kind of, I don't know. It put it at ease and it was like joyful. It was fun. I know it sounds weird. It just helped me.

Anna:                           01:34                So it's so the polar opposite of me, I only can think on the computer. I can only think by typing. Like I can't go and like brainstorm new ideas like. Anyway. Okay, so, so the first book you said, I'm going to figure this all out on my own. You found a layout person, you found a [inaudible]. Did you have a plan for the launch or were you just kind of, it was all learning process?

Julie Reisler:                 02:01                Well, the way I talk about my business, everything is fueled by intuition. Like literally it's just, we'll see. I'm going to know, see how I feel, see what the dates are. You know, like when my first book was 1/17/17, I'm very big into numerology, so I'm like, okay, sevens ones. I mean that's literally two years in. But no I, what I did do, and I think this was, this was smart as I found, there was a woman in the area, in the DC area, who had a bunch of books, beautiful books. She's got an amazing community. And I found the person who did her books. And so I connected with her. I found really good, you know, people to edit to do. So I wanted it to be a really a beautiful but also well done book. And so I found the best of the best that I could find. Definitely went over my budget, but I figured this is, you know, this has my name on it. It's worth it. So, and then once I started to get those people together, I gave myself, I actually gave myself extra time to launch it, knowing I'd want that time to kind of get my team together, get the people that would review it. I mean, I'd never done this before. And so I was like talking to people, figuring it out. I mean, it was, you know, definitely felt like having a third child.

Anna:                           03:17                And so you didn't go to a one stop shop. You, you figured each, yeah. Which I think is, is hard, but educational.

Julie Reisler:                 03:25                Definitely educational. Yeah. I, I would talk to, I did talk to a woman who did publishing. I had hired her for like a few hours and realized, I didn't feel, I wanted to just learn what I could and I was happy to do the rest, hiring in all these different people to put the pieces together. It worked. It's definitely more work to do it that way, for sure.

Anna:                           03:45                Yeah. Yeah. I, so and so what was your launch plan?

Julie Reisler:                 03:50                So my first book, the launch plan, you want me, I can share the first book because it's a little different.

Anna:                           03:55                I want to know for both.

Julie Reisler:                 03:56                Yeah, for both. Okay. The first one, what I did was I made a list of probably 150 people that I felt were, you know, friends, supporters had mentioned they'd be interested to review it, read it, share it. I basically reached out and created a whole, like 40 day, I think it was 40 days I asked and it was like 10 days before, there was a whole strategy with Amazon. This was actually three years ago. So 10 days before I had my 10 dayers, everyone for the 10 days before I had 40 days after. So it was 50 total. I have to do my math and everyone agreed. I had it all on a spreadsheet, which for somebody who's like not super systematize, this was like big for me.

Anna:                           04:42                It was hardly bubbles on a page.

Julie Reisler:                 04:44                It was not bubbles on a page, it was a Google X, you know, Xcel sheet, so I managed that. And followed up with everybody, gave everybody a copy of the book. I asked them to just to make sure they could review it, leave a leave, an authentic review rate it. Suggested, hopefully they liked it enough, to leave five stars. But I always say, you know, do what's authentic if it's not five stars for you. And I have a few people now, not that I know, but, Oh yeah. So yep. And then I did a launch party on the day, on the 17th. I had like 50 people it was really fun. Actually. My launch party for the first book was really was high end and well done. I just, I had friends that are podcasters and they filmed it and video, it was just, we had a great time. Has it in an Indian restaurant, it was awesome. Like good food it was awesome.

Anna:                           05:35                Wait, I want to make sure I understand this launch group, you had them each review, you had different sections that were, of people that reviewed on different weeks?

Julie Reisler:                 05:45                So the way I did it the first time, not fully understanding, I mean it, I had thought you need to have consistent reviews every day. And especially there's the pre-release and then there's actual releasing. And so I wanted to make sure that by the time I released it on the 17th that you would go and see at least 10 to 15 reviews, which did happen. I actually think it was more, I think I ended up getting 20 or 25. So the 17th, when you saw my book, it released, there were already a lot of reviews, which helped it, the stats of it, you know, I did my research on the key words. I actually think, you know, I've learned in that, in that experience too. Like now I look at [inaudible], I'm like, Oh smart. That was smart to pick that really obscure key word category because no one's in that.

Anna:                           06:35                And by the way, anyone listening, episode 292 with Dave Chesson, he is the world's leading expert on Kindle at Amazon keywords. And he actually has a product that shows you how competitive the keywords are and how much money those books in those categories are making. It's amazing. It's called publisher rocket, for your next book. So okay, so, so you have them. So I think consistent is smart. The way we do the launches is all the reviews for our advanced reader group go up three days before. But consistency is important.

Julie Reisler:                 07:14                Yeah, absolutely. The second book, I did it that way, but the first book I was like, all I know is what I was told and what I understood is you want it like, you know the book, it has it, it doesn't end after 40 days. I mean I if I could have done the whole year, I just did not plan 365 but I did plan, I think I've 40, 45 days plan. So I'd say 99% of everyone who signed up, it was amazing.

Anna:                           07:37                Are you serious? That's so rare.

Julie Reisler:                 07:41                It's, I was so grateful. I sent, like I spent so much on like swag bags and gifts. I still have like all of these padded envelopes cause I just sent everybody, I'm like, everybody gets a book. I was like, Oprah, everyone gets a book.

Anna:                           07:53                I think you sent me a mug. I use it all the time.

Julie Reisler:                 07:57                Yeah, I sent, that was book two. Yeah, yeah. I, yeah, the people that were really involved for book two, I'm like, we're going up, we're going to get, you're going to get mugs, you're going to get.

Anna:                           08:05                That's so nice.

Julie Reisler:                 08:07                If I could have done a Tesla, I would have, you know.

Anna:                           08:09                Bribery works. It's not bribery. It's gratitude gifts. That's how I look at it.

Julie Reisler:                 08:16                Totally.

Anna:                           08:16                So, okay. And so then for the second book, you know, it's interesting because you and I kind of worked with the same person who I worked with her on one book and followed some of the strategies, and some of them worked in, some of them didn't. I remember one, there was create a Bitly link for your book and give that link to all of your advanced readers. And then I looked into that. And that's actually a terrible technique because apparently Amazon doesn't count reviews that all come from one special link Because they caught onto the fact that that's something that authors, engineer. So what were some of the techniques that worked for that second one and what didn't work?

Julie Reisler:                 09:05                Yeah, I do remember there were some issues with people who had already left reviews. I don't know how to categorize them. There are a few people who could not leave reviews and I don't know if it was because the Bitly or because they've already, yeah, I think again, Amazon caught on, okay, this is a friend, this is your mom. This is even, I mean, it wasn't actually my mom, but it was a couple of people. I think, you know, the advanced, the reader team getting that together. And at this time it was just more, it was much more planned. I had a whole email sequence. I mean, this wasn't like, you know, the first one, I mean, I was doing like day by day by myself. Like just, here you go. Thank you. This was more planned out a month or two before I had the whole thing emails planned out to the team. I asked, you know, lovingly for readers and got a really nice group. And we did the three days, that three day of, that pre-launch. So this time we only did three, not 10. It was much more organized. The book was, I'm trying to think of what we used. There was a place where you could upload the eBook. Like you get an all different types.

Anna:                           10:16                Oh, Book Funnel.

Julie Reisler:                 10:17                Book Funnel, Yeah, I used the funnel. You know, it just felt more put together. I, for the second book it was much more strategic. I had links, I had worksheets, I had ways of bringing people into the community. I created a special video series for people that bought the book and something to under to learn. This is kind of a little hack when you, you probably know this, but when you want to do a giveaway, like you buy this book, yeah. You get this video series, Amazon, you don't actually need the order code. So, the way I set it up was on good faith, hopefully people bought the book. But you could actually put in any number, the way that it was set up on my website and I, I don't know if it was the program I use, but it didn't track the book. You actually got the, the video series. So it was kind of good to know that.

Anna:                           11:09                Okay, wait, so, so I don't actually get what you mean by order codes. So people could go to your site. You would say if you buy the book, you get all of these bonuses. But actually it didn't show if they bought the book because some tech went wonky. Is that?

Julie Reisler:                 11:26                So what happens is you would buy the book and you save the order code and then you have to put the order code in. So this, I've noticed with other folks that do this oftentimes, whatever it is in that system that says, okay, here's the order code, now you get your, it actually doesn't matter what you put in there. I don't want to, I don't want to tell people this because I don't want you not to buy authors books. But I learned that and I thought, okay that way what made me feel good about it is if there an issue or a mistake with a code, they would still get the video and they would still.

Anna:                           11:57                You know it's interesting though, you know like Robert Cialdini and all the experts on influence talk about how people in general, it's not that they're good but you give them something and they want to help you, that actually people don't go to scam like an author to get their free videos. You know that it's rare now was giving people free videos a good idea. And I just asked because for me, I hate watching videos. I wouldn't consider, even your lovely, amazing, I'm sure videos like I wouldn't consider that something that would incentivize me.

Julie Reisler:                 12:31                Yeah, so it's a great question. I, you know, it's, I like doing them. It was pretty easy. It does take time. Here's what I would say going forward with this next book. I will not be doing a video series. I'll probably do something more branded to what I'm doing these days, which might be meditations or some sort of, you know, guided process. It probably will be more audio. It might be a worksheet. I mean, you know, when you get into the videos, it takes time, energy and money to set that up. So yeah, I just think it depends on what your, what your book is about and your community. Because if you're talking about how to be an influencer and in front of camera, like you should have videos, right? If you are talking about, you know, um, funkshway and being a master of like, you know, funkshway and you don't need videos for that, you might show like Pinterest board, you know? So I think thinking a little bit of what your industry is, but I actually don't think I would do videos again. I wouldn't do it.

Anna:                           13:34                So what would you say were the top three things that helped with your launch, that were the most effective?

Julie Reisler:                 13:44                Yeah, I think number one, getting just the structure of this whole, the dates and the process, the team, the emails. That was helpful, in working with this, with this woman, it was helpful to have kind of like to see it, okay, here's the, here's the sequence, here are the dates that you're releasing. Here's who you're sending it to. Like having that like bigger picture and then breaking it down, that was helpful. Versus kind of doing it at the seat of my pants is a little bit easier. Having a, you know, at that point I had a virtual assistant and assistant that helped me. So honestly like getting support and help I think helped a lot. Having a little bit of a plan that was tried and true and yeah, I think offerings, you know, having something, like you said something to that I knew I was giving, that was a way of thanking people. That felt authentic. A little bit more put together than the first time.

Anna:                           14:41                Right, right. And what have you, how has this book or both books helped your career? How have you used them to, to get the things that you want?

Julie Reisler:                 14:54                Yeah. I cannot say enough about writing books. I mean, this next book, which I can get to in a minute. It, you know, new focus. And for me it just feels like I must write it. It's actually feels like a calling. The third one. The first one had that feeling to it. I, I heard for a whole year and I was like, what is going on? I heard this voice, it was like, you must write this book. And I'm like, Oh no. I was a very flowery writer. I always got told her, you know, and I'm like, well, hire a good editor. So don't, if anyone's listening, like don't let your lack of writing skills get in the way. There's good editors.

Anna:                           15:28                And there's people who will write your books for you.

Julie Reisler:                 15:31                And there's people, which I have really strongly considered it. I, I'm not right now. But yeah, exactly. It has helped. It has opened so many doors. I mean, look, I've done two TEDx talks and both of them were around my books. I had probably over 20 speaking engagements. I don't know that I would've had that opportunity without a book, without a title. And, you know, is it the best book in the world? I probably write it differently, but I feel like my heart's in it and it's really value. It's, you know, good value and it's still is offering, you know, I feel like it's an impactful and so I've used both books for speaking engagements. I think it builds credibility. I mean, some of the things I've done, I don't know that it mattered with the book, but there is something when you can, you know, the other thing is there's two things. One, impact, you know, make a bigger impact. I have tons of questions and activities when people are like, Hey, I'm in a really tough spot in my life.

                                    16:29                I'm like, and I feel a lot of shame and self-loathing. I'm like, seriously? I actually have a book on that. Like, and that's been, I had a woman who told me she, for the first time in her life, looked for her birth mother at age 33 after working through my first book. So like, impact, making a difference, to me that was, that was where it started from. And it also just, it just, I think it elevates your ability to make, to make an impact, but your platform, opportunities to speak to facilitate. You know, I did a lot of just some fun things. TV, like, I'm trying to think what else. I mean just I think being able to do workshops, work with, you know, influencer groups. It's just been, it's been such a win.

Anna:                           17:19                So in terms of [inaudible], those 30 speaking engagements, how did you use your book to get those, did you con, did you make a list of places you wanted to speak and send the book out? What did you do?

Julie Reisler:                 17:32                Okay, now this is like getting into my belief around a lot of this is more of what using kind of universal laws, right? So it's, some of it is a list. Some of it is, I'm just going to set the intention that I want this book to get out there. And I literally visioned it like, you know, putting it in the sky and being like, okay, universe, like make these experiences happen so I can help people. So some of it was, you know, by, I did send the book to a couple people. A lot of it was through relationships. When I, you know, we both know how, [inaudible] Miracle Morning and getting involved in his community. And then he actually endorsed my first one. That's a whole other story. I didn't even, I wasn't even part of his community. I just loved his book. But that, he loved it. And so he shared it and then asked me to speak about it and then other people would ask me. And so it just, it like snowballed in a positive way. So a lot of it was very natural and organic. Some of it was, Hey, do you need a speaker? The TEDx talks, I, you know, I applied myself. I applied, I nominated myself and I said, you know, these are the topics, but I also have books. You know, I have a book that goes with it and I do think having that made a big difference.

Anna:                           18:46                Yeah. But you can't sell your books at TEDx. Whereas at some of the other events you could probably, they encouraged it. You would do a book signing afterwards.

Julie Reisler:                 18:57                Yeah. Yeah. One of the, one of the things that I actually, one of the experiences that was really powerful, I worked with a company in the Baltimore area and there was about couple hundred people. It was all about, I'm so excited because you know, at this very male dominated company, they decided to do a whole day for men and women that work there on really like the ROI of self awareness and investing in yourself. And so I came in, I did a three hour workshop and then I had a book signing. And so that was a great example. I've been doing a lot of that. I've actually done it with the government within the military a little bit. But with companies and retreats and so, you know, it's a win, win, win because it does get my information and name out there. It also hopefully helps people and it creates like, you know, an experience. The other thing I would say that I have done, I've not done this phenomenally well, but what I've done is found, you know, boutiques.

                                    19:56                I actually am in the process of getting it potentially in Whole Foods near me, but just getting it nearby so that, you know, and, that's amazing. I've had people connect with me, they're like, Oh my God, I didn't know you live in this area. I got your book when I was at Nest and I love it. So, you know, being strategic but also like, where are you in the community? What, where could that fit in? What, you know, individually owned places might take your book. And that's just been super cool because I've done a lot of signings and talks and workshops locally as well, which has been fun.

Anna:                           20:28                That's interesting. You know, I have two clients who had gotten their books into six or seven bookstores. Now that's not something my company does and I have to say, I think for me, I have a weird, I get, I feel really rejected, very easily, not about big things, but about things like that. Like I remember with my very first book, which was published by Harper Collins going to a couple bookstores and they were just not feeling it. They were just like, yeah, whatever, you know, and no one ever responded. But I keep hearing people that have luck with that. Did you just walk in and say, Hey, can you, would you be open to selling my book?

Julie Reisler:                 21:15                So I've done this a couple of different ways, actually reminding me when I did, I did a couple of book signings for Barnes and Nobles and places like that. I did have a, no, I did not have, I've worked with a PR with someone in public relations, but she did not do that. I did that myself. I just walked in. I said, who's the person in charge of book signings, connected with them, sent them a copy of my book. Yeah. I am definitely one that does a lot of the go in, meet you like, what's possible and then follow up. And I kind of feel like if that's meant to be, it's just going to happen. And I, if they don't want it, they don't. I don’t know if that's the best philosophy, but I just.

Anna:                           21:51                It seems to work.

Julie Reisler:                 21:51                It works. It just keeps me unattached and you know, this whole belief that it's, if I'm meant to be there, then it'll happen. But it does require some time. I mean, right now I can tell you right now to get to Whole Foods, I know exactly what I need to do, where I need to meet this person and it's a drive and I haven't made the time yet. So like I've got to, you know, I've got to schedule that.

Anna:                           22:13                Yeah. Yeah. It's interesting because also being published, traditionally people have this fantasy, Oh yeah, I want my book in bookstores. Well, my books were in Barnes and Noble for maybe a month or two. And then when Harper Collins stopped paying for that, they were yanked out. So in fact, publishing on your own and approaching the bookstore on your own, you're going to probably, you're more likely to have your book in bookstores.

Julie Reisler:                 22:39                Yeah. It's, you know, and it's interesting and I don't know what this third book, I've thought about it like maybe I would try a traditional publisher. I'm not positive, I haven't made up my mind with this one, but I will tell you what I love about publishing it on my own is the ability, you know, to do what I want with the material, to use in any way to, if I want to take it to this vegan boutique place or to Whole Foods or you know, give it out to the airline flight attendants because they're just awesome. Like I can do whatever I want with it, which I do carry them with me sometimes. And I call it my like, be like just intuitive gift, when I feel somebody might need a little pickup. Like, I'm just like, here you go. So I do give out books a lot. I mean, I have them in my car. I always, the people at the mail, the post office where I send a lot of them, I've given everybody one there. I'm like, ah, everybody gets a buck. I just, you know, I'm a big believer, in just kind of sharing that, you know, sharing what you do.

Anna:                           23:38                Yeah. It's interesting when I, I remember with, even with excerpts with traditionally published books, they were like, you can only give out a thousand words. And it's like, you guys aren't even doing anything to support my book, like, and yet you won't let me give out. You know, I would, I had Esquire that wanted to excerpt something and like I couldn't because Harper said I couldn't, I mean, it was sometimes I felt like they were working against me.

Julie Reisler:                 24:05                Yeah. Yeah. I mean, there's a lot of freedom. There's a lot of freedom with publishing yourself. And I do think, I mean, if you look at my books, they're, I mean, I think they're really beautifully done. They don't look to me, they don't look like she stood, you know, on the side by herself. I don't think so. I mean, I hired really, really good people. I'll tell you, I paid for it. It wasn't expensive at all.

Anna:                           24:31                I'm curious if you do it piecemeal, if you'll talk about some of the numbers, um, you know, finding the right cover designer, layout people, they think, Oh, you can just get someone on Fiverr and have it laid out. And editors obviously can, that's the hugest expense if you're going to get a good editor. Can you talk about some of the?

Julie Reisler:                 24:52                Yeah, I am one of those, my brain doesn't always remember exact numbers, but I can give you a round of what it was for each one. The journal was least expensive, which was awesome. That was probably, Oh, I don't know, maybe 3000 total, which for some people that's like, that's a lot. But that compared.

Anna:                           25:10                That's great. I think.

Julie Reisler:                 25:11                The first book I, when I was all said and done now, first time the first editor I hired, I was like, Oh, this is not a good fit. I mean, I had six editors in the first book. I would never, would not do that.

Anna:                           25:23                Well how big? Because a lot of people are like, yeah, yeah, I edit books.

Julie Reisler:                 25:27                Right?

Anna:                           25:28                It's really how much experience do you have?

Julie Reisler:                 25:31                Yeah. Learned, learned really. And I now have two to three that I love that I would use for this next one, which is good. I think all said and done when I looked at everything, I spent close to $18,000 on my first book.

Anna:                           25:44                Right? I mean, and I think that if you're going to get a book that's indistinguishable from traditional publishing, that's a great investment. But you know, and have everything done for you. But if you're not, that's a lot.

Julie Reisler:                 25:58                It was, I went into it like, I'll just figure it out. It'll work out. I don't know what the budget of it is. I mean, I think originally I was like, okay, you know, let's do this thing under five or 10 grand. And then I just remember, I'm like, wow, I am way beyond, but I did it, you know, I did it piecemeal. It took me just under two years, my first book. Now the second book, very different. I wrote that book. So the first one I did by hand, the second one I wrote, I say, I wrote it all up in the sky. I wrote it in like seven air, on seven flights, from the West coast, I literally like banged out this book within probably seven months, I just decided I had so much travel and I'm like, all right, I'm doing it. I know what I want to write about. I have a sense of it. I was working with someone who was kind of helping me with the layout piece. She was, she was pricey and I wouldn't probably spend that again, although it was helpful. So that's, hiring someone to help me with that aspect.

                                    26:55                Again, helpful. Just you have to take in consideration. It's not cheap to do that. And then I had, you know, the interior person in the cover person. I think the second one ended up being, Oh I want to say like 17,000. I mean it was like.

Anna:                           27:11                Right. And for writing it yourself. That's, that's a lot.

Julie Reisler:                 27:14                It's a lot. Yeah.

Anna:                           27:15                You know. So, but you know, I've had clients who have made hundreds of thousands of dollars as a result of their speaking, over time. Advertiser from book sales, never, never, never.

Julie Reisler:                 27:27                Yeah, let's say that again because people need to know that.

Anna:                           27:31                I know and people need to know that, you know, selling 2000 books, it's a lot of books. People think, I mean, I wouldn't say that's a lot, but like selling 10,000 is amazing. Amazing. And I think that people who are not in this don't know that they're like, Oh I'm going to sell a hundred thousand books.

Julie Reisler:                 27:51                Yeah. I mean, so I have not had that yet. What I will, what I will say, and it's actually more with my first book than my second. It's funny, so many doors have opened. And if I added up the speaking engagements and the opportunity costs and who I've met, I mean I've definitely made back that money.

Anna:                           28:11                Oh yeah. And I don't know the people, you don't know, the other times you have the people who've hired you as a coach just because you had that legitimacy, even if they didn't read the book.

Julie Reisler:                 28:22                Yeah, absolutely. Absolutely. There's so, yeah, I think it's important, you know, how else is the book going to kind of help your career? You know, this third one is a whole different category and it's interesting. I don't know. I can talk about it or not if you want. It's.

Anna:                           28:38                Well, I'll have you back on when you launch it, but briefly.

Julie Reisler:                 28:41                Yeah, thank you. Well, so it's interesting. I would imagine most people that are listening or that want to write books kind of have a creative make up. And I tend to, you know, I'm constantly learning. I'm a lifelong learner. So right now I'm like, I just really want, I love my two books, but I really want to talk about this now. I really want to help people with their intuition and their soul development and more in a spiritual realm. And so this book, it just feels different. And I am actually, I hired a friend who's a healer who helps me to channel it verbally. So I'm doing it all audio and then I'm going to transcribe it. I've already started and then edit it, and then put it out on like a big, on my floor and just start like moving pieces around. But this book feels very different. I actually feel like there's a lot of stories that I have not told that are definitely more, you know, intimate is not the best word, but vulnerable. But I really want this one to be like that spiritual, you know, chicken soup for the soul type of book. And so just different feeling to it and I'm going to do it verbally.

Anna:                           29:51                Awesome. Yeah. Like a person, you know there's like a famous guy, Paul Selig I think who channels all of his books and he's channeling, he's like this things coming from me and he's like, I think a professor at NYU. He's not some, you know, we are now in the woods.

Julie Reisler:                 30:07                Yeah, exactly. You just get in a good space and like allow whatever comes through naturally. I mean it's really natural. It's not, we are weird. I know it sounds it, but for me it's more like, all right, let me get an intention and just like really get deep and she'll ask questions. It's just been, it's been fun. I want it to be fun.

Anna:                           30:24                Yeah. Yeah, exactly. If it's not fun then why are you doing it? Because that shows, the more fun I've had with the book, the more successful it's been and the ones where I am tearing my hair out, they haven't done as well.

Julie Reisler:                 30:41                Yeah, I totally believe in that. The other piece is, and for me with this one, I'm actually working through some of my own life lessons and I'm looking for this book. I'm looking for it to write me and help me. So that's really interesting. I've not done it this way before. I'm like, not even sure yet what it's going to be, but I've set out this is what I want help with and I want this book to help me and then to help others. So it's just, it's been really [inaudible].

Anna:                           31:08                Well, as someone who's never outlined, the only book I've ever outlined is the one I didn't finish. All of mine write me. It didn't occur to me that there was any other way to do it. I don't know any other way. So, okay. Julie, this has been fantastic. Where can people find you if they want to know more about you?

Julie Reisler:                 31:28                Yeah, this has been so much fun. I love it. The best, easiest way. I mean, my website is my name JulieReisler. REI, I know. It doesn't sound that way. You know, I would say also Facebook, Instagram, all the social media channels, it's, it's at my name. And then I'm also on Insight Timer, which is a great meditation App with lots of meditations and courses and just stuff to like tap into your, you know, highest self.

Anna:                           31:57                Yeah. I will tell you, if anyone doesn't know about Insight Timer, I also uploaded, I'm not a meditation teacher. I uploaded a meditation for writing on there. Anybody can do that. That's really, really cool. Do you know your link on Insight Timer?

Julie Reisler:                 32:13                Yeah, it's Very easy.

Anna:                           32:17                Yeah. Okay. Awesome. Well you guys, thank you for listening and Julie, I can't thank you enough for this. It was super insightful.

Julie Reisler:                 32:24                Thank you. So fun. Okay.

Anna:                           32:26                Okay, hold on. I'm stopping.